The Product
The Touchline is the first designed-for-digital state association publication in the country. The Touchline is not a static Web site that waits for readers to find it. It is delivered directly to the inbox of soccer consumers and offers a remarkable reading experience, similar to that of a traditional print magazine, but interactive with video and social media aspects that make it unique. It requires no special applications, no software downloads and no plug-ins. Anyone can access it from anywhere they are connected.
The Touchline is a fully interactive, measurable digital publication that offers advertisers the impact of traditional print brand and product advertising, along with the interactivity of the digital era. Essentially your print ad and your television commercial can reach our audience at the same time. And the Touchline can never be misplaced or accidentally thrown out.
The editorial content of the digital Touchline is geared toward players and parents, with articles that focus not only on becoming a better soccer player but becoming a better and healthier person. The Touchline profiles positive role model athletes from whom young soccer players could draw inspiration. Experts in coaching and other soccer-related fields write regular columns. There are also lists of tournaments, soccer camps and courses that players and coaches might be interested in attending.
The Official Publication of the
Virginia Youth Soccer Association
